No product will attract customers by osmosis. If your business is launching a new product, you need to tell your potential customers about it. Of course, they can only buy it when they know it exists.
An easy and cheap way to tell your potential customers about your new product is to send them a business letter introducing the product. This will make them aware of not only the product’s launch, but also of the benefits they stand to gain from the product.
Whether your potential customer will be interested in buying your product depends on how well you craft your letter of introduction. A compelling and professionally written letter of introduction will create a positive first impression that will instantly trigger the reader’s interest in your product. But a poorly written letter will make no impact on the reader, so your product won’t really interest them.
So, every business owner, manager, and marketer needs to know how to write a good letter of introduction for a new product, since this ability alone can determine the success of their products in the market.
This post explains the guidelines for writing product introduction letters that make a great first impression, builds connections, and generate sales. Read on to learn these guidelines.
How to Write a Business Letter to Introduce Your Product
1. Format-: Ideally, you should have a letter of introduction printed on your business’s custom letterhead, in which case you won’t have to add your company address at the top of the letter. Just type the date in the column already provided on the paper and write the recipient’s address on the left hand side.
But if you are not using a letterhead, you will need to place your address on the top right side. Then skip one line and put the date right under your address (on the right hand side). Be sure to write the name of the month in words.
After the recipient’s address, skip two lines and begin your salutation with “Dear Mr. XXX or Mrs. XXX”. If you are not sure of the recipient’s name, just write “Hello” or “Greetings”. After the salutation, skip one line and write the title of your letter (this is optional, though).
Write the body of the letter right after the title, and end it with a closing such as “Thank you” followed by another two blank lines under which will be your name and position in the company. In short, if you are familiar with writing the typical formal letter, then you already know the format of a business letter of introduction.
2. Product description-: The main goal of your letter is to describe your product is full detail. And this is what will make up most of the body of your letter. Gather all the important information about your product that you will include in your sales letter, such as its material composition, purpose, and functioning.
You will also want to describe your product’s appearance, durability, portability, and accessories (if any). Other information you should include are the expected date of release, the target audience, pricing, and availability. More importantly, stress how the product will be of benefit to the recipient and why they should favor it over other similar products available in the market.
If you are unsure whether the recipient already knows about your business, then you should include a brief introduction of your business with some brief information that underscore your company’s credibility an experience.
3. Tone and style-: Your letter of product introduction should be written in a formal and serious tone, since the letter will most likely be received by an educated individual who will appreciate a formal, clear, and direct approach. So, avoid contractions and slang. Also, avoid using highly technical language or industrial jargon. Wherever this is inevitable, try to explain the meaning unless you are cocksure the recipient will understand it.
To make your letter easy to read, separate your main ideas into paragraphs. And to avoid getting the recipient bored, try to keep your letter to a page or a page and half, at most.
4. Final touches-: Apart from the main content of your letter, the ‘neatness’ of your letter can also influence the recipient’s mindset about your business. So, after drafting your letter, make it clean. Take time to carefully edit and proofread it. Eliminate needless words and edit for clarity. And ask someone else to take a look at it before sending it out. Package the letter using a custom envelope with the recipient’s name boldly printed on it.